Department Spotlight

Marketing Plan Schedule

Recruitment & Recognition
Assisted Living & Twin Homes - January

1/25/22: Updated assisted and independent living units now available!

Digital Sign

3/8/22 & 3/31/22:  Bigfork Valley Twin Homes is a community of six duplex houses designed for comfortable senior living located on the campus of the Bigfork hospital & clinic. Visit or call us at 218-743-1000 for more information.

Twin Home – Digital Signage (11 × 6.2 in)

LTC - February

2/7/22:  We are extremely proud of our Long-Term Care team who has remained diligent throughout the pandemic to ensure not one resident contracted COVID-19. Join us in celebrating our staff who continues to make sacrifices during these times to keep our elders safe. It is thanks to them that we have managed to care for our highest risk population with skill and compassion over the past two years.

GRHR Article – LTC – 2.6.22

2/10/22:  We are extremely lucky to have Deb at Bigfork Valley to lead our senior services teams. Deb and our staff have successfully kept every resident in our long-term care setting safe from COVID-19 over the past two years. Deb is being recognized this week by Itasca County Public Health for her efforts. Please congratulate Deb and all of our LTC team members for their success.

Digital Sign:

Board Pack & Weekly Email

Orthopedics - March 2022

Facebook Post:

3/16/22:  We are excited to announce the expansion of our orthopedics department through collaborative care efforts with Community Memorial Hospital. Our care teams are here for you to deliver quality care with skill and compassion. Visit for more information about our orthopedics clinic and surgery center.

3/23/22:  Through collaborative efforts with Community Memorial Hospital, Bigfork Valley now offers minimally invasive arthroscopic shoulder and knee procedures, ACL repair surgeries, endoscopic carpal tunnel release, and total shoulder replacement surgery in addition to total knee, hip, and outpatient orthopedic procedures! Call 218-743-4317 for more information!

Lab - April 2022


Lab – Digital Sign (4) & Social Media

4/25/22:   Meet our Lab staff!  This week is Medical Laboratory Professionals Week.  We are grateful for our lab department and their dedication to the health and safety of our communities.  Share this post to thank laboratory professionals everywhere.  Thank you, laboratory professionals!

Recognition - May 2022

Content in this section were also added to the weekly email and digital signage.

Social Media Post 5/10/22


Social Media Post 5/9/22

Happy @National Skilled Nursing Care Week! We are honored to celebrate our remarkable staff, residents, and their families. #NSNCW


Social Media Post 5/6/2022

Join us May 6-12 in celebrating National Nurses Week! We are so thankful for our amazing team of nurses who have not faltered over these past two years and have continued to provide the highest quality care with skill and compassion in even the most difficult of times. Thank you for all you do!


5/5/2022 Social Media Post & Press Release – Top 20 Critical Access Hospital

We are excited to share with you that Bigfork Valley has been named a Top 20 Critical Access Hospital for Patient Satisfaction for the ninth time! We would like to acknowledge that it is thanks to our incredible physicians and staff that we continue to deliver top rated care to our patients. Tag someone in this post who works at Bigfork Valley to thank them for their continued dedication to serving our community!
Anterior Hips & Minimally Invasive Surgery - June-July 2022

6/26/22 GRHR Healthy Living Issue

Parade Flyer (Bigfork, Bovey, Effie, Grand Rapids)

HWY 38 Billboard (7/6/22) & Digital Signage (6/9/22)

Digital Signage (6/9/22) & Social Media

Lakeland PBS Digital Banner Rotation – Running 7/6/22-1/5/23

Lakeland PBS commercial:  Running three months beginning around 7/25/2022.

GRHR Healthy Living Special Issue:  Article & Ad:  6/26/22.  Also shared to Facebook on 6/27/22.

Community Education:  7/19/2022


Chiropractic - August 2022

Posted on Social Media 7/13/22

Digital Sign

Rehab/PT - September 2022
Imaging - October 2022
Pharmacy - November 2022
Plant - December 2022
Employee Spotlight
June - Dawn Jourdan

6/30/22 Social Media Post & Digital Signage:  This month’s Employee Spotlight is Dawn Jourdan.  Dawn joined the Bigfork Valley team in 2005, and is celebrating her 17th anniversary today!  Dawn started her healthcare career as a Certified Nursing Assistant.  She continued her education and became an LPN, and then was encouraged by Dr. George Rounds to take advantage of the Bridges to Distance Program offered by Bigfork Valley and became an RN in 2004.  Dawn is such an amazing Nurse and we are incredibly lucky to have her on our team!  Happy Anniversary, Dawn!